Don't laugh! Those silly little characters can mean big business. Consider the Pillsbury Doughboy, the Jolly Green Giant, the M&Ms characters, the Aflac duck and the Geico Gecko. In fact, a cartoon brand mascot is the single most powerful marketing tool a company can deploy. What other marketing tool do you know that can greet your customers with a warm friendly smile; make eye contact; stir emotions; ask questions; get people thinking; be remarkably unique and memorable; and of course; fun and entertaining.
The number one marketing challenge is always cutting through advertising clutter and getting attention. Nothing else matters if no one is paying attention. Think about that for a second - it doesn't matter how great your quality or service is; it doesn't matter how low your price is; all your whizzy-dizzy features and benefits don't mean diddly squat if... no one is paying attention. This is precisely why cartoon brand mascots are vital to so many company's success.
Take the insurance industry for example. Try engage someone in a conversation about insurance and see what happens. How many seconds pass before they get a glazed look in their eyes and start looking for the nearest exit. Why do you think so many of the biggest and most successful insurance firms rely on brand mascots? Simple - they need something to make their story interesting. They need humor. They need entertainment. They need to be extremely resourceful to get peoples attention.
Even if your story is interesting and full of solid value points, you still need to get, and hold, their attention.
That's why I came up with Toons4biz. I realized a lot of companies could benefit from having a brand mascot, but the cost for developing a professionally designed custom character could be cost prohibitive for many small businesses. We put high quality stock band mascots within reach of small of businesses; and we do custom characters for some of the world's largest brands.
Here you'll find more than 100 stock characters and each comes in its own clipart set so you can build a robust marketing or brand building campaign around them. Each clip art set features the character in a variety of useful poses, including holiday themes for Halloween, Christmas, Independence Day and Thanksgiving. There are also poses dedicated to common business themes. For example: holding a fist full of dollar bills to portray value, holding a magnifying glass to project quality, running to portray speed, flexing muscles to portray power or strength. There's even a version with the character holding the phone which is often used beside the phone number or on vehicle signage. You also get a character holding a blank sign that you can fill with your own message. Logo templates are also available with many of the characters. All you have to do is add your company name and you have a professionally designed logo.
Browse our site, and if you don't see what you need, call us at 816-246-9530. We'll be glad to help you with a custom character. Our parent company (Thompson Advertising, Inc.) is also a full service ad agency, so if you need help with Web design, brochure development or any other type of marketing project, our friendly, helpful staff is glad to help you out.
